Media Kit

2007 Advertiser Information

2008 Advertising Rates And Specifications 2007 Buying Programs 2007 Advertising Rates And Specifications Business Publication Circulation Statement For The 6 Month Period Ended January 2006

Internal Medicine World Report
2007 Journal Rationale
Established: 1986
Publisher:Ascend Media Healthcare
Frequency: Monthly
Web site: www.imwr.com

Editorial Mission: Internal Medicine World Report (IMWR) provides quick, cutting-edge updates on recent developments in medicine relevant to internists. Produced as a tabloid, the publication offers extensive coverage of national and international subspecialty meetings, as well as reviews of the most significant findings reported in major medical journals. Clinical updates focus on practical, evidence-based clinical information with immediate implications to patient care in primary care. Distinctive in the market, IMWR publishes Maintaining Certification in Internal Medicine, as was introduced as a quarterly section with study materials that mimic the self-evaluation modules and other information that assist physicians in the completion of various elements in the recertification process. In 2007, the section will appear run-of-book in every other month beginning in January as a result of strong reader feedback.

IMWR and Recertification for Internists: The American Board of Internal Medicine (ABIM) first introduced requirements to sustain board certification in internal medicine in 2000. Diplomates are expected to complete three components over a period of ten years referred to as Continuous Professional Development (CPD). They include (1) five self-evaluation modules, (2) a secure examination, and (3) credentialing. CPD in particular supports building internists’ skills as effective diagnosticians, in patient management, and as counselors to enhance patient compliance.

Publication Features: The publication aligns coverage with experience in everyday practice and with the major subspecialties in internal medicine, including cardiology, endocrinology, gastroenterology, rheumatology, psychology, neurology, urology, pulmonary medicine, infectious diseases, musculoskeletal medicine, oncology, women’s health, and more. Clinical developments are reported with the added benefit of interviews with physician authors of major research reports and presenters at educational meetings and symposia, providing commentary on the practical applications of their findings. In addition to in-depth feature material, each issue also includes:

• Photo Quiz
• Drug Updates
• News Briefs including FDA Rounds and International
• Health Law
• Commentaries penned by notable internists
• Special sections for hospitalists, and information written by insiders at the CMMS

Bonus Distribution Issue:

• March: American College of Physicians

Distribution: IMWR is BPA audited with a recent grid of specialty counts noted below. In 2007, we will circulate to more than 115,000 physicians with the addition of PGY3 residents and fellows in internal medicine, and the continuously building number of requesting hospitalists. The journal is mailed periodicals class, with a requester rate of 54%.

Source: BPA July 2005

Readership: Marketed with Family Practice Recertification, the FPR/IMWR combo is recognized in PERQ’s June 2006 FOCUS report as number 6 in exposures in primary care (Office). Media Chek June 2006 reports the combo as number 6 in APEX for the same group, and as number 5 in high readers.

Programs: Advertising efficiencies can be garnered through the Primary Care Combo with Family Practice Recertification and Physician’s Money Digest, along with extensive other programs when using multiple Ascend Media Healthcare journals. Please see complete listing of Ascend Media Healthcare programs as provided.

Special Opportunities:

• Special editorial positions
• Custom publishing, non-clinical and clinical venues
• Website promotion
• Reprints
• BRC cards